Content Marketing Professional Birmingham £20,000 - £25,000 Ref: AH324
Green Shoots Recruitment Ltd are looking for an experienced content marketing professional to help grow the reputation of a successful agency as digital marketing experts.
You will work with the company director and develop strategies to bring new site traffic, converting that traffic into new leads for the business. You will be required to write and produce various types of downloadable content and blog regularly. This role requires creativity, attention to detail, and project management skills.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to their website.
- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
- Optimise marketing automation and lead nurturing processes through email, content, and social channels.
- Collaborate with designers to create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
- Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
- Grow their subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
- Creative / Marketing related degree or equivalent working experience.
- Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
- Past experience building audiences either online or offline.
- Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Look forward to hearing from you
If this role is not quite right for you and you have similar skills and experience, please get in touch, as we are always getting new marketing, digital marketing, account handling, marketing communications, Events, Copywriters and PR Job roles in.
Green Shoots Recruitment Ltd is a Marketing, Account Manager, Digital Marketing, Marketing Communications, Marketing Strategy, Creative and Digital Recruitment Specialist covering the West Midlands and East Midlands.
The company is based on a solid foundation of 20 years of creative recruitment experience and are able to provide solutions for job seekers looking for a new career in Marketing, Account Handling, Digital Marketing, Social Media Marketing, SEO positions, PPC job roles Marketing Strategist, Marketing Communications including Content writing, creative marketing, digital, executive and sales jobs across Birmingham and the West Midlands. Filling a selection of Marketing, Communication, Creative, Digital, Marketing, Sales & Executive jobs at all levels in the West Midlands and East Midlands areas. Including; Birmingham, Cheltenham, Cotswolds, Coventry, Derbyshire, Dudley, Evesham, Gloucestershire, Hereford, Kidderminister, Leamington Spa, Leicestershire, Lincolnshire, Oxfordshire, Northamptonshire, Nottinghamshire, Shropshire, Solihull, Staffordshire, Stratford Upon Avon, Stourbridge, Stourport, Walsall, Warwick, Warwickshire, Worcester Worcestershire, Wolverhampton and surrounding areas.